Paid advertising is the usual route taken by companies to generate online traffic to boost sales. However, not every company has the budget to carry out extensive paid advertisements. Moreover, it is also not a smart business decision to spend most of your marketing budget on paid advertisements. The other option companies have in this regard is to generate organic traffic using organic search engine optimization (SEO).
SEO, also known as search engine optimization, has an overall universal interpretation – an unpaid technique of increasing the quantity and quality of organic traffic on your website via search engine results. Now, generating organic traffic can be a tough nut to crack. It takes quite a few months to rank decently, and it can take an even longer time to rank in the first few Google searches. Plus, understanding the concepts of organic search engine optimization and applying search engine optimization techniques isn’t easy.
Here are the top seven search engine optimization tools that can help you drive organic traffic to your website and boost sales:
1. Ahrefs as a complete SEO tool
One of the most popular search engine optimization tools, Ahrefs is a comprehensive package that provides you quality information to enhance organic traffic on your website. It gives you the following information:
- Backlinks used by your competitors
- Competitor’s PPC campaigns
- Relevant organic keywords
- Alerts on hot content topics to create blogs and social media posts on
- Level of keywords (Difficulty)
2. SEMrush as a crucial organic SEO tool
One of the most important organic search engine optimization techniques one needs to learn is to focus on long-tail keywords rather than shorter ones. Doing so enables you to generate targeted traffic that’s more likely to purchase from your business. SEMrush is an excellent search engine optimization tool to look for the best-suited keywords for your business. All you need to do is enter the URL of your website. It’ll then give you in-depth information on:
- All your competitors
- Keywords they use
- Keywords that are best suited for your business
- How difficult it will be for you to rank better using the keyword
3. SpyFu to get insights on your competitor’s search engine optimization techniques
Ranking higher on search engines can be incredibly tricky if you are in a difficult niche. If you have too many competitors carrying out the same search engine optimization techniques, it gets difficult for you to create a space for yourself. This is especially true if you are new to the crowded niche. SpyFu is a search engine optimization tool that gives you:
- A detailed insight into your competitor’s SEO strategy
- Long-tail keywords that are trending
To sum up, using SpyFu can utilize some of the same search engine optimization techniques and stand out from the crowd by giving it your own personal twist.
4. Google Search Console as a search engine optimization tool to solve hidden SEO issues
Often, businesses are not able to identify what is throwing a wrench into their SEO efforts. This causes them to feel lost in the sea of their competitors. If you are looking to identify problem areas that are currently hidden in plain sight, using the search engine optimization tool, Google Search Console, is the way to go. It provides you:
- Insights on impressions, click-through rates, and more
- Suggestions to resolve any SEO woes you might have.
For example, if you are ranking relatively higher on Google, but there’s still low traffic on your website, Google Search Console might suggest you update your meta tags.
5. Hubspot’s Blog Topic Generator for optimized content headings
A very effective and powerful organic search engine optimization technique is to write longer content pieces. However, to rank better using these content pieces, you need to pick up headings that are unique, optimized, and trending. Plus, most often, companies are also not able to come up with blog topic ideas that would work great for their niche. This is where Hubspot’s Blog Topic Generator comes into play. All you have to do is enter a few nouns particular to your niche, and it’ll provide you a list of trending blog topic ideas.
6. MonsterInsights to integrate Google Analytics with WordPress
Integrating Google Analytics with your WordPress website is a powerful search engine optimization technique to use to grow your business confidently. MonsterInsights is one such search engine optimization tool that comes with features such as:
- Universal tracking
- Page-level insights
- Real-time stats
- Enhanced eCommerce tracking
- Affiliate links and ad tracking
- Google Analytics dashboard, and more.
7. AnswerThePublic as a voice search engine optimization tool
With the advent of voice search, optimizing SEO for the same becomes one of the most crucial and smart search engine optimization techniques to use in the current market. AnswerThePublic is a search engine optimization tool that offers you stellar keyword research features.
Furthermore, when people use voice search, they usually use a question. AnswerThePublic enables you to find keywords for the same and also find commonly asked questions in your niche. As a result, you can create relevant content, optimize well for SEO, and generate a lot of highly-targeted traffic for your business.