August 13th, 2018

Google-powered Digital Transformation

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new Google white paper, 79% of corporates have managed digital initiatives, with few truly embracing transformational technologies such as data analytics and artificial intelligence. The results are disconcerting as well, with only one out of five smartphone users that are satisfied with their digital experience as a customer.

There is opportunity in every setback. The disparity between consumers and corporates provides room for latecomers to bridge the gap, accelerate their digital presence and eventually reach out to more customers. Google is now helping resolve some of these issues by offering a series of new online marketing tools as well as business insights.  

Morphed from DoubleClick and the Google Analytics 360 Suite, the new Google Marketing Platform aims to help Hong Kong brands better plan and optimize digital media and customer experiences in one place. An integrated usage of ads and analytics technology ensures a better understanding of customers and in turn, better ROI.

Google Adwords is now Google Ads. Apart from its fundamental cross-platform advertising capabilities, Google Ads also contains AI and machine learning features that automate ad operations and freeing up local marketers for strategic planning.  

Apart from all-rounded marketing tools, the online giant’s tailored marketing insights have already empowered local businesses to make a difference by improving customer experience, expanding their digital footprint and exploring global expansion opportunities. Do drop us a line if you want to learn more.

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