It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach 500 billion by 2020.
China’s fast-growing outbound travelers market represents an exciting opportunity for international brands. With smartphones being their number one travel accessory, WeChat has been quick to develop location-based solutions from its ad ecosystem that help connect brands with target audiences.
Anticipating WeChat as a powerful tool for clients to reach out to the millions of mainlanders visiting Hong Kong each year, NDN Group devised a promotional campaign this Labor Day for Vacheron Constantin. Thanks to Real-time IP targeting, ads from the Swiss watchmaker appear correspondingly on the platform upon the intended audience’s arrival in Hong Kong. The campaign was a success, instantly raising brand awareness and ultimately driving more visits to the brand’s offline store.