Happy Wednesday
From 10,252 fans in June, 2012 to 15,785 fans
+5,500
Fans in 2 years
34,000
engagement on social media
NEW DIGITAL NOISE
Bringing on-site excitement to social media and bringing young target audience to on-site event.
Challenge
Horse-racing was negatively perceived. Customer base for horse-racing was ageing as 75% of weekly visitors were 50+. Reaching out to younger target audience was a huge challenge.
Solution
Our content marketing strategies help rebrand Happy Wednesday as a mid-week leisure; a trendy entertainment; and a place for gathering and reconnect with young target audience aged 25-34, both locals and expats.
Results
Through frequent updated content, well-planned content pillars, together with on-site interaction with fans and precise social ad. strategy, Happy Wednesday attracted new fans, drew high engagement, and reconnected with the young demographic.
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